Staffan Ulmert is Editor-in-Chief and head of marketing at Vota, the restaurant rating app redefining how diners discover where to eat. At Vota, he oversees content direction, editorial voice, and community engagement — ensuring that the platform not only collects real dining choices, but also tells the story of food culture in a way that feels credible, transparent, and local.

Before Vota, Staffan founded and grew Has it Leaked, one of the internet’s most recognized music-leak communities, later featured in The New York Times, Vice, BBC World Service, and Rolling Stone. He also co-founded The Leak, a news site dedicated to tech and culture leaks, further cementing his reputation for building engaged communities around niche interests.

Professionally, Staffan has a strong track record in digital marketing and growth. He was an early member of the team behind Vivino, the world’s largest wine app, where he played a key role in scaling user acquisition and community growth — experience that directly informs his work at Vota. Alongside his own ventures, he has consulted for SaaS companies and e-commerce platforms, specializing in SEO, funnel optimization, and brand storytelling.

Staffan studied Cognitive Science and has a Master in Communication from the university of Gothenburg.

Today, at Vota, Staffan combines his background in community building, content curation, and growth strategy to shape a dining platform that is credible, democratic, and designed for food lovers everywhere.