76

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General Merchants

Brunch · Coffee Shop · Deli

General Merchants serves as a versatile destination in Belfast, functioning as a brunch spot, coffee shop, and deli. This venue focuses on providing a wide range of meals throughout the day, from morning staples to evening small and large plates.

Menu and pricing at General Merchants

Brekkie Bap
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Brekkie Bap£10.50
Porridge
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Porridge£8
Avo Toast
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Avo Toast£11
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The menu at General Merchants in Belfast features a broad selection of items with a clear focus on seasonal ingredients and varied global influences. Small plates such as triple cooked rooster potatoes at £6 and whipped goats cheese at £10 sit alongside large plates like the double beef burger for £14 and pan fried seabass at £18. The price range for food items typically falls between £4 for a sausage roll and £18 for more substantial main courses like the chilli and garlic sautéed prawns. The establishment serves a diverse array of coffee, cocktails, and wines to accompany these dishes. Belfast is a city defined by its industrial past and a rapidly evolving culinary landscape that mirrors the revitalization seen in cities like Glasgow or Manchester. The local food culture leans into a mix of traditional comfort and modern techniques, often prioritizing local produce within a casual, social atmosphere. This area attracts visitors who value a relaxed setting for both quick morning coffee breaks and lingering evening meals. The shift toward independent, multi-purpose hospitality venues reflects a broader trend of reclaiming urban spaces for community-focused dining.

  • General Merchants is a multi-purpose venue offering brunch, coffee, and evening dining options.
  • The restaurant is located in Belfast and provides a varied menu with vegan-friendly options.
  • Food items on the menu range from £4 to £18, catering to different appetites.
  • The establishment serves a wide selection of coffee, cocktails, and international wines.
  • The space operates as a combination of a brunch spot, coffee shop, and deli throughout the day.

Created on Oct 17, 2026

This article was created by Vota’s editorial team with the help of Gemini AI.

AddressUpper Galwally, Northern Ireland / Tuaisceart Éireann
CityBelfast, United Kingdom

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Upper Galwally, Northern Ireland / Tuaisceart Éireann

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